Description: Get yourself a 24 hour salon worthy blow dry with the PROluxe Hairdryer, and say hello to frizz-freedom and super smooth results. Modeled in pearlescent white and rose gold, you can add a touch of luxury to your styling routine. With intelligent OPTIheat technology and the unique Style Shot feature, the PROluxe dryer cleverly uses heat to shape, sculpt, and lock your style in place*. The exclusive styling concentrator shape has been designed specifically to enhance airflow and heat distribution, making salon worth blow-dries easy. It targets the heat to where your hair needs it most, leaving you with volume and shape as you wish. All hairstyles start with a blow dry, so taking time to create a smooth and frizz-free base before you curl or straighten is step one on the way to hair perfection. The ionic PROluxe hairdryer is your key to frizz free shine, with 90% more ions** working to smooth hair cuticles for a healthy looking and flawless finish.
Longer Lasting Styles: Want salon results every day? You can achieve longer-lasting styles with our PROluxe dryer, which cleverly uses heat to shape, sculpt, and lock your style in place*, with intelligent OPTIheat technology and unique Style Shot feature. From the moment you start your day, until the moment you call it a day, you can be confident that your hair will truly stay in place. Never get caught out looking less than fabulous. Exclusive Concentrator Shape: With three tailored nozzles, you can achieve salon-styled, professional results without breaking the bank. Smooth, sleek looks your thing? Our unique concentrator nozzles are perfect for controlled styling, and make achieving those glossy locks easy work. If you want to rock your natural curl and wave, just grab the diffuser and create show stopping bounce and volume in no time.